Commercial Web Offset Printing - Page Design & Layout
Herburger Home Herburger Publications, Inc
Printers of over
100 publications

Commercial File Guidlines
 Commercial Printing | FIle Guidelines | File Upload Form
One of the biggest challenges of full-color printing is the difference between what you see on a monitor and the output of an offset press. This is a complex, multi-faceted problem that has spawned a number of approaches industry wide to develop technical standards such as ICC and Lab Color.

CMYK vs. RGB: The Color Dilemma Computer monitors create colors by mixing the light emitted by Red, Green and Blue phosphor coatings on the screen (RGB). Printers, copiers and offset presses create colors by combining a series of tiny dots in four different colors (CMYK) interspersed on the paper to reflect the desired color tone. RGB creates colors by adding light sources, where as CMYK reflects light from an illuminating source.

Regardless of your settings or your equipment, your screen can only display RGB. To further complicate things, digital CMYK printing presses reproduce a limited range of colors; thousands of colors instead of millions common in modern computers. In conclusion, please convert all images to CMYK if it is to be pressed up in Full color.
PLEASE DO NOT SEND ANY IMAGES IN RGB.

If images are to be black & white (grayscale) please convert all images to black & white in your publications.
PLEASE DO NOT MIX COLOR WITH BLACK & WHITE PAGES.

Therefore, the guidelines for our press will be 170 dpi (85 Line Screen) for color images, 170 dpi (85 Line Screen) for black/grayscale images.

SUBMISSIONS: We accept only PDF Files (unless prior arrangements have been made). If you submit a multipage pdf/file with 4 color, please submit the 4 color files separate from the black & white/grayscale pages as it would be flightchecked before going to imagesetter. If publication is being printed in black & white please convert all images to black & white in your publications. Please embed all fonts in PDF. If you can’t embed fonts please include fonts with document. If document has spot color please submit as separations or contact us for more information on how to submit this sort of documents days prior to print date.

Please use standard fonts on your publications. If a custom font is used in publication, please submit this font with your copy. If you cannot supply us a custom font we will have to substitute that font with a standard font (and you wouldn’t want that).

Notice: If file fails the flightcheck process you will be charged an additional fee per problem/incident and a report will be handed to you.

Bottom Line: We do not want to manipulate (touch) your file in anyway. These guidelines enable us to provide a fast turnaround for your product, enhance quality and avoid additional expense.

Click Here to Submit File

604 N. Lincoln Way, Galt, Ca. 95632 Phone: 209-745-1551 or 916-685-5533 - Fax: 209-745-4492

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